Zara United States
Zara x You.
BRAND: ZARA UNITED STATES
Be your own fashion guru. Using innovative emerging technology, clients have the opportunity to virtually try on their favorite pieces live. Through the use of augmented reality, individuals fill a survey with their aesthetic, top picks, previous purchases and preferences. Then, a live camera that scans their bodies opens and picks their favorite combinations to check out, in one click. All orders include an exclusive Zara perfume that goes with the audience’s aesthetic.
“#ZaraxYou“
#ZaraxYou: Sophistication
#ZaraxYou: Romance
#ZaraxYou: Happiness
#ZaraxYou “Scent that matches your pick“ OOH Advertising. (created with print scanner)
Interactive Campaign website with storytelling and Innovative use of emerging technology. When a client goes to Zara, they find it really hard to buy more than one piece since the brand has very unique statement pieces which seem impossible to combine. Through our #ZARAXYOU campaign we want to let the clients know that it is possible to combine pieces their own way to create a unique, out of the box outfit. We want to show the audience that Zara is a brand for every style and every body type by implementing their style and preferences in our platform so everyone can rock their own Zara combination and feel themselves in it. If we show the client how to style a full Zara based outfit and how to rock it in their own body, this doubles the purchases and strengthens the client-brand loyalty.
#ZaraxYou Microsite Survey + UX Experience. (prototype)