Tish & Snooky’s Manic Panic NYC.
Victimless Hair Dye
BRAND: MANIC PANIC NYC
Don’t let your hair look like a murder scene. Manic Panic wants to hear the craziest hair dye stories the audience has to say, and there are always way too many of those. With Manic Panic, we put the hair dye mistakes to rest and rein-act the vibrance and strength of colored hair. Through the creation of a microsite, the audience tweets their failed dye story for a chance to win a “Hair Dye Redemption“ kit in order to fix their crime and get out on bail.
“#HairCrime #VictimlessHairDye“
Print — Shopping Catalogue
Out of Home — Mall Billboard
Out of Home — Mall BIllboard
Transit — Mall Hallway
Hair Dye Redemption Kit Twitter Post
Fail Dye Story Twitter Post
Instagram Filter “Manic Hair Dye“ color customizer.
Manic Panic gallery microsite, share using #HairCrime on twitter for a chance to win.
Manic Panic “Hair Dye Redemption“ Dye Kit Packaging.